The Cultural Arts Event Marketing Fund represents 7.5% of the Dallas Tourism Public Improvement District (DTPID) budget; historically over $1,200,000 annually.

Application Process

If approved, the applicant will be notified of the maximum amount awarded.

Funding awards are calculated based on total room night estimations. Hotel room nights associated with your initiative must be verifiable and must be for Dallas TPID hotels located within the Dallas City Limits. 

Application Details

An organization may select one of three options to verify ROI:

  1. Hotel Booking Code: The use of a Hotel Booking Code used by attendees to book hotel rooms will generate the trackable hotel room night count. A pick-up report from the hotel(s) is required after the event. 
  2. Ticket Sales/Registration: Using the estimated total number of ticket sales or registrations for the event sold outside of the DFW Metropolitan Statistical Area multiplied by 0.6 will equal hotel room night count. A ticket sales or registration report with zip codes outside of a 50 mile radius of the City of Dallas is required after the event. 
  3. Attendance: Using the estimated total number of attendees of the event to be funded by the Dallas TPID multiplied by 0.09 will equal the hotel room night count. Organization may provide event attendance numbers based on their own methodology. However, the raw data from the methodology must be submitted with the final report as well as independent verification.

Funding Process