Pre-Event Marketing Fund Application

View and fill out the Pre-Event Application.

Funding for FY2026 Has Closed.

The Cultural Arts Event Marketing Fund for Fiscal Year 2026 has been fully allocated.

Fiscal Year 2026 - Event Marketing Fund Update

The FY2026 Event Marketing Fund Application portal has closed, as all available funds have now been requested/allocated.

We have created a waitlist in the event funds become available (through event cancellations, etc.) and we are able to make approve additional events. If you would like to be notified to apply should that happen, please sign up on our waitlist HERE.

There is no guarantee there will be residual funding, but it there are dollars made available, organizations on this waitlist will be contacted on a first-come, first-served basis to apply.

Join Waitlist
  • A minimum of 30 hotel room nights is required. (example; 10 rooms for 3 nights)

Applicant, when submitting this Event Application Package, acknowledges the information contained herein as accurate and agrees to review of all related event materials and final support documentation prior to DTPID payment. You also certify that the information submitted in this application is factually true and correct to the best of my knowledge. You further understand that any false statements may result in denial or revocation of funding.

If you have any questions, please contact Kristina Kirkenaer-Hart at (214) 418-9229 or kristina.hart@visitdallas.com

Print this screen for your records before submitting. (Control+P or Command+P)

For a recording with detailed instructions on how to fill out this application, click HERE.

Calculating Estimation Choices


Attendance Numbers

Total Number of Event Attendees x .09 = Total Hotel Room Nights

Total Hotel Room Nights x $168 (Average Room Rate) = Total Revenue

Divide Total Revenue by 10 = Final Eligible DTPID Amount

Ex. 1000 x .09 = 90 // 90 x 168 = $15,120 // $15,120 ÷ 10 = $1,512.00



Hotel Booking Code

Total Hotel Room Nights x $168 (Average Room Rate) = Total Revenue

Divide Total Revenue by 10 = Final Eligible DTPID Amount

Ex. 1000 x 168 = $168,000 // $168,000 ÷ 10 = $16,800.00



Ticket Sales/Registration

Total Number of Ticket Sales Sold Outside DFW Area x 0.6 = Total Hotel Room Nights

Total Hotel Room Nights x $168 (Average Room Rate) = Total Revenue

Divide Total Revenue by 10 = Final Eligible DTPID Amount

Ex. 1000 x .6 = 600 // 600 x 168 = $100,800 // $100,800 ÷ 10 = $10,080.00