Tour Operators

Applying as a Tour Operator bringing a group to Dallas? Read about the incentive program and process guidelines below.

Group Leisure. Helpful Incentives.

The Tour Operator incentive program is designed to support leisure tour operators, while securing room-night bookings at Dallas Tourism Public Improvement District (DTPID) hotels. This Program is for group leisure, educational or incentive travel only, with a minimum of 15 hotel rooms. Subject to board approval, funds are available on a first-come, first-serve basis.

Now Accepting Tour Operators Applications

Program Guidelines

Tour Operators are eligible for up to 10% the daily hotel contract room rate.

  • Tour operators must select a Dallas TPID Hotel.
  • For group travel only with a minimum of 15 hotel room nights required.
  • Online Travel Agencies are ineligible for the program.
  • Only groups visiting Dallas for leisure, education, or incentive purposes can qualify for this program.
  • Groups qualify regardless of if they fly or drive to our destination.
  • Groups traveling for meeting for convention purposes cannot qualify for this program.
  • Tour Operators must submit the hotel pick-up report with their post-event form to receive payment.
  • Tours receiving other DTPID funds are ineligible.
  • Alterations to approved funding application may result in rejection of the program.

Process Guidelines

  • Follow all directions in the Tour Operators Incentive Program
  • Identify the group travel opportunity
  • Await notification of approval
  • Submit the post-event application and hotel pick-up report within 30 days after the tour.
  • Receive incentive reimbursements for approved tour.