Tourism plays a key role in the city of Dallas’ economic success. Last year, more than 27 million people visited Dallas, spent $5.2 billion and generated an economic impact of $8.8 billion. Tourism supports hotels, attractions, restaurants – and jobs. In total, more than 65,000 jobs in Dallas are supported by the tourism industry.
Outside of those specifically tied to tourism, the industry benefits households in Dallas. Tourism-driven state and local tax proceeds of $607.9 million in 2019 helped offset the average Dallas household tax burden by $1,221. Funding utilized by the Tourism PID is sourced from travelers coming into Dallas – not taxes on Dallas residents – and helps to directly benefit citizens of Dallas. From large businesses to mom-and-pop shops in every neighborhood of Dallas – visitor spending is essential to the livelihoods of people in our community.
Tourism is increasingly competitive industry and campaigns such as “BIG Things Happen Here” and “All Sides of Dallas” help visitors to connect with the excitement and opportunity that exist in Dallas. Targeted campaigns for Dallas events such as the Riverfront Jazz Festival, the Slavery at Jefferson’s Monticello exhibit, Big D Holiday, Party on the Plaza, Deck the Plaza and more enable the city to stay in front of regional, national and international audiences. Dallas must compete with every other city for our community’s share of the world’s attention, customers and investment. Destination promotion is an essential investment in the quality of life of all residents in our community