Hotel Incentives Program

Providing Dallas Hotels with a Competitive Advantage

The Individual Hotel Incentive Program is designed to provide Dallas Tourism Public Improvement District (DTPID) participating hotels with the opportunity to apply for funding to attract additional single property meetings. 5% of the DTPID’s budget is dedicated for this purpose and, as with all other expenditures, is subject to a 10-to-1 return on investment. Subject to board approval, funds are available on a first-come, first-serve basis.

Program Guidelines

  • Limited to single property events
  • Competing with properties outside the City of Dallas
  • Limited to meetings using 10 or more of applicant property’s room inventory at peak
  • The standard of 10:1 of total room revenue equals the Dallas TPID Incentive
  • Funding maximum $112,500 (January 1, 2022 through September 30, 2022)
  • Funding maximum $150,000 (October 1, 2022 through September 30, 2023)
  • Only DTPID participating hotels are eligible
  • Events receiving other DTPID funds are ineligible
  • City Wide affiliated events are ineligible

Application Process

  • Review guidelines
  • Identify target meeting
  • Forecast potential impact on room lodging revenue
  • Submit online pre-event application when competing for the business
  • Await notification of approval (usually within a few days)
  • Submit online post-event form final pick-up report within 30 days after the event
  • Receive reimbursement for approved expenses

For more information on how the Hotel Incentive Program may assist your property, contact Sheryl Budelier, Program Administrator, (214)571-1337 or, We’re happy to help walk your staff through the process for applying for this incentive.