Hotel Incentives Program

Providing Dallas Hotels with a Competitive Advantage

The Individual Hotel Incentive Program is designed to provide Dallas Tourism Public Improvement District (DTPID) participating hotels with the opportunity to apply for funding to attract additional single property meetings. 5% of the DTPID’s budget is dedicated for this purpose and, as with all other expenditures, is subject to a 10-to-1 return on investment. Subject to board approval, funds are available on a first-come, first-serve basis.

Program Guidelines

  • Limited to single property events
  • Competing with properties outside the City of Dallas
  • The standard of 10:1 of total room revenue equals the Dallas TPID Incentive
  • Limited to meetings using 10 or more of applicant property’s room inventory at peak
  • Funding maximum $150,000 (October 1, 2020 through December 31, 2021)
  • Funding maximum up to $112,000 ($150,000 prorated for the remaining nine months of the fiscal year) for groups that actualize between January 1, 2022 and September 30, 2022
  • Only DTPID participating hotels are eligible
  • Events receiving other DTPID funds are ineligible
  • City Wide affiliated events are ineligible
  • Alterations to forms may result in rejection of the application

Application Process

  • Review guidelines
  • Identify target meeting
  • Forecast potential impact on room lodging revenue
  • Submit pre-event application when competing for the business
  • Await notification of approval
  • Submit post-event online form and email final pick-up report within 30 days after the event
  • Receive reimbursement for approved expenses

For more information on how the Hotel Incentive Program may assist your property, contact Sheryl Budelier, Program Administrator, (214)571-1337 or, We’re happy to help walk your staff through the process for applying for this incentive.