Our Mission

Empowering Our Community

The Dallas Tourism Public Improvement District is designed to significantly increase the funding available to market and provide incentives to enhance Dallas’ performance as a convention and tourism destination.

Local Impact

Dallas Tourism Matters

By collecting and directing revenues from travelers, the Dallas TPID has demonstrated the value of private businesses coming together to work for public good.

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The Dallas Economy

Since 2013, the Dallas TPID had committed more than $19.4 million to events that have happened in the City of Dallas, which generated $285 million in hotel revenue, for a total economic impact for the City of Dallas of $1.8 billion.

The Hotels

With the Dallas TPID’s ability to partner with local Dallas hotels and offer incentives, we were able to grow future room nights to 2.2 million at the end of 2019.

The Cultural Arts

By the end of 2022, DTPID will have awarded and paid more than $10 million directly to Dallas arts and cultural organizations since the program launched ten years ago. In the ten years since its inception in 2012, the DTPID event fund has supported more than 575 arts and cultural initiatives, enriching the lives of both visitors and residents alike.

A Jump-start for Big Dallas Events

From the city’s most popular attractions to its favorite local venues, the Dallas TPID helps find something special for all visitors.

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Let Our Partners Speak for Us

TESTIMONIALS

Rob DeCanter, Fairmont Dallas

"DTPID funds have helped give us the competitive edge from a concessions standpoint when we are up against other cities in our backyard...Similarly, the smallest of added incentives helps further shift the tide in selling against highly sought after destinations across the globe."

TESTIMONIALS

Deb Skiles, The Westin Galleria Dallas

"We love having the opportunity to show our clients how much our hotel and the City of Dallas values their business via the use of TPID funds. The strength of the offers we are able to leverage against increasingly challenging competition makes a real difference we can show to our ownership."

TESTIMONIALS

Lou Ann Jordan, The Westin Dallas Park Central

"The Dallas Tourism Public Improvement District program allows the Westin Dallas Park Central to secure groups that were not possible without the aid of the program. By utilizing the program, the hotel could offer additional amenities and concessions to win the business for Dallas. In the 2 years that the hotel utilized the program to…

TESTIMONIALS

Megan Heber, Children’s Chorus of Greater Dallas

"There is nothing like the excitement, inspiration and joy on the faces of children as they discover how to ‘Raise Their Voices.’ Making those special moments possible is our passion and mission at Children’s Chorus of Greater Dallas. The DTPID’s annual support allows us to continue opening hearts, inspiring minds and igniting imaginations."