Local Impact

Why Tourism Matters

Through the Dallas Tourism Public Improvement District (DTPID), hotels in Dallas have leveraged the opportunity to fund public improvement through the specific lens of tourism in the city’s first special purpose public improvement district.

The result is a multi-billion-dollar impact that illustrates the power Dallas has to come together in a big way.

Visitors to Dallas

Spent $5.3 BILLION supporting local businesses
Generate $8.9 BILLION total economic impact
Support 65,000+ tourism jobs
1 IN 20 JOBS are related to the tourism industry
Generate $3.4 BILLION in combined payroll wages
Generate $148 MILLION in property taxes and $53 MILLION in sales taxes in Dallas, funding public services like safety, road improvements, recreation and trails.

Pictured: Source: Tourism Economics
Note: Lodging spending is calculated as an industry, including meetings, catering, etc. Transport includes both air and local transportation.

A robust tourism industry helps our great city thrive and is a critical component of the Dallas economy. The first thing that visitors to Dallas experience is our hospitality, making the industry vital to establishing and maintaining our reputation around the world.

Dallas Mayor Eric Johnson

Inviting the World. Investing in Dallas.

When Dallas wins, we win together. A strong sales and incentives program, funded by the DTPID keeps Dallas on the short list of locales to hold city-wide events. One quarter of the total budget for the DTPID is devoted to city-wide group incentives to be used when Dallas is competing with other destinations to win…

See the Hotel Program

Elevating Ideas. Enriching Lives.

More than $1 million each year of the DTPID’s funds are awarded each year to support local arts and events happening in Dallas. Organizations, including local arts and cultural groups, have the opportunity to apply for up to $25,000 annually for funding incentives to help enrich Dallas through their events that will generate at least…

View the Arts & Culture Initiative

Local Impact in Action

Check out the biggest public events happening around the city of Dallas, courtesy of our friends at Visit Dallas.

Dallas Now Happenings

Dallas comes to life as the Visit Dallas writers describe the best cultural experiences found throughout the city.

Got Questions? We're Happy to Help.

Take a look at our most frequently asked questions about the Dallas TPID, and if you still have questions, don’t hesitate to reach out.