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The Cultural Arts Event Marketing Fund is designed to provide local Dallas groups and organizations the opportunity to apply for funding to enhance marketing efforts attract or retain groups, visitors, and hotel activity to Dallas.
Qualifying cultural arts events can be a single event, season, or annual calendar of events.
7.5% of the Dallas Tourism Public Improvement District’s (DTPID) budget is dedicated for this purpose and, as with all other expenditures, is subject to a 10-to-1 return on investment. Subject to board approval, funds are available on a first-come, first-serve basis.