FY25 Event Marketing Fund

The FY2025 Event Marketing Fund Application portal has closed, as all available funds have now been requested/allocated.

We have created a waitlist in the event funds become available (through event cancellations, etc.) and we are able to make approve additional events. If you would like to be notified to apply should that happen, please sign up on our waitlist HERE.

There is no guarantee there will be residual funding, but it there are dollars made available, organizations on this waitlist will be contacted on a first-come, first-served basis to apply.

• Applications will be reviewed and recommendations provided to the DTPID Board for approval.
• Applicants will be notified of their status upon decision of the program administrator and after the Dallas TPID board committee has reached a final decision.

If pre-approved, the applicant will be notified of the maximum amount their event has qualified for.

• Non-profit entities are eligible for up to 50% of their pre-approved funding up front (unconditional).

Funding awards are calculated based on total room night estimations. Hotel room nights associated with your initiative must be verifiable and impact Dallas TPID hotels.

• Organizations can request up to $25,000 per fiscal year (October 1 - September 30) in funding.
• Applications can be for a single event, a complete season or an annual calendar of activities.
• A minimum of $5,000 in projected hotel room night revenue must be projected to apply for funding.
• A minimum Return on Investment (ROI) of 10 to 1 is required for applied funding; that is for every dollar provided in DTPID funding, ten dollars in hotel lodging revenues must be generated.
• Reimbursement payments to organizations will be made after the event based on performance. If expected attendance/ticket sales isn't met, applicant may receive less funding than pre-qualified for.

An organization may select one of three options to verify ROI:

1. Hotel Booking Code: The use of a Hotel Booking Code used by attendees to book hotel rooms will generate the trackable hotel room night count. A pick-up report from the hotel(s) is required after the event.
2. Ticket Sales/Registration: Using the estimated total number of ticket sales or registrations for the event sold outside of the DFW Metropolitan Statistical Area multiplied by 0.6 will equal hotel room night count. A ticket sales or registration report with zip codes outside of a 50 mile radius of the City of Dallas is required after the event.
3. Attendance: Using the estimated total number of attendees of the event to be funded by the Dallas TPID multiplied by 0.09 will equal the hotel room night count. Organization may provide event attendance numbers based on their own methodology. However, the raw data from the methodology must be submitted with the final report as well as independent verification.

• Within 30 days of the event’s conclusion, the applicant must submit a final report including actual performance compared to projections with supporting documentation. Failure to meet the 30 day deadline may disqualify applicant from recieving funds in future years.
• Include support documentation confirming results, any research materials, and ‘proof of performance’.
• Sponsorship/Partner benefits for the funding should be at least equal to those of any other equivalent sponsor.
• After final documentation and report is reviewed by the program administrator, final disbursement will be paid proportionally based on actual performance up to the maximum pre-approved amount.