Since the inception of the Dallas Tourism Public Improvement District (DTPID) in 2012, the number of city-wide events Dallas is winning has increased dramatically. Funds from the DTPID are committed to providing incentives to offset costs for these events to encourage them to book in Dallas, and through 2029, more than $1.2 million is earmarked for events on their way. With much of the story still to be written, the narrative of Dallas as a tourism main player is already captivating audiences from around the world – and receiving cheers from the Dallas hotel community.