Forward-thinking. Fiscally strong.

Since the inception of the Dallas Tourism Public Improvement District (DTPID) in 2012, the number of city-wide events Dallas is winning has increased dramatically.

Funds from the DTPID are committed to providing incentives to offset costs for these events to encourage them to book in Dallas, and through 2029, more than $1.2 million is earmarked for events on their way. With much of the story still to be written, the narrative of Dallas as a tourism main player is already captivating audiences from around the world – and receiving cheers from the Dallas hotel community.

Using TPID’s Hotel Incentive Fund Can Help Bring Business to Your Property

The DTPID dedicates a portion of its funds to assist district hotels in securing individual meetings and events for their properties. This successful initiative – titled the Hotel Incentive Fund (HIF) – has helped bring business to many DTPID properties. As the city-wide group meeting business remains in flux, the DTPID Board recently adjusted HIF procedures to help individual properties secure business to their hotel.

Learn More about the program

DTPID funds have helped give us the competitive edge from a concessions standpoint when we are up against other cities in our backyard such as Fort Worth, also boasting an established TPID program. Similarly, the smallest of added incentives helps further shift the tide in selling against highly sought after destinations across the globe. Without these funds, we would not be able to fulfill our group room night objectives as successfully.

Rob DeCanterFairmont Dallas

The TPID program is a great program to assist with winning business from other cities. The program helps give us that edge, whether it be for transportation or a welcome break or even a reception. It helps us give the ‘WOW’ assistance.

Monte GreeneAloft and Element, Dallas Love Field

From Receptions to Rental; Parking to Production, the TPID program give Dallas a competitive edge over other cities. By utilizing TPID funds we are able to create personalized memorable experiences for each group to ensure they return to our city.

Kimberly CarboneDallas Marriott Downtown

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Let us know how we can help.

Whether you have questions surrounding an upcoming event’s eligibility or just need more information on our programs, the Dallas TPID staff is experienced in helping hotel partners gain a competitive advantage when bidding against other cities.