Pre-Event Marketing Fund Application

View and fill out the Pre-Event Application.

A minimum of 30 hotel room nights is required. (example; 10 rooms for 3 nights)

Applicant, when submitting this Event Application Package, acknowledges the information contained herein as accurate and agrees to review of all related event materials and final support documentation prior to DTPID payment. You also certify that the information submitted in this application is factually true and correct to the best of my knowledge. You further understand that any false statements may result in denial or revocation of funding.

If you have any questions, please contact Kristina Kirkenaer-Hart at (214) 418-9229 or kristina.hart@visitdallas.com

Print this screen for your records before submitting. (Control+P or Command+P)

For a recording with detailed instructions on how to fill out this application, click HERE.

Calculating Estimation Choices

Attendance Numbers

Total Number of Event Attendees x .09 = Total Hotel Room Nights

Total Hotel Room Nights x $168 (Average Room Rate) = Total Revenue

Divide Total Revenue by 10 = Final Eligible DTPID Amount

Ex. 1000 x .09 = 90 // 90 x 168 = $15,120 // $15,120 ÷ 10 = $1,512.00

Hotel Booking Code

Total Hotel Room Nights x $168 (Average Room Rate) = Total Revenue

Divide Total Revenue by 10 = Final Eligible DTPID Amount

Ex. 1000 x 168 = $168,000 // $168,000 ÷ 10 = $16,800.00

Ticket Sales/Registration

Total Number of Ticket Sales Sold Outside DFW Area x 0.6 = Total Hotel Room Nights

Total Hotel Room Nights x $168 (Average Room Rate) = Total Revenue

Divide Total Revenue by 10 = Final Eligible DTPID Amount

Ex. 1000 x .6 = 600 // 600 x 168 = $100,800 // $100,800 ÷ 10 = $10,080.00

Certification

I certify that the information submitted in this application is factually true and correct to the best of my knowledge. I further understand that any false statements may result in denial or revocation of funding.

Contact Information

First Name
Last Name
Title
Phone
Email

Organization Information

Organization Name
Street
City
State/Province
Zip
Phone
Website

Please enter full URL starting with https://

Are you a Non-Profit organization?

The following six questions are for internal and informational use only and will not have any bearing on your application.

Have you received previous DTPID Funding?

Do you receive OAC funding (for this event or otherwise)?
Based on the definition below, do you consider yourself to be an ALAANA artist/organization?

ALAANA means African, Latinx, Asian, Arab, and Native American.^* This also includes Native Hawaiian and Pacific Islander.^** An ALAANA artist is one whose primary intentions, practices, and mission are by, for, or about ALAANA artists, cultures, and communities. The word “for” refers to the intention of the artist to perpetuate, promote, and present art that is representative of an ALAANA culture and people and/or is given form by ALAANA artists.

^*Categories as based on Grantmakers in the Arts definitions as of 2018
^**Categories as defined by the US Census Bureau

Are you a woman-lead organization?

The answer should be based on organization leadership and not on the content/programming your organization provides.

Does your organization identify as an LGBTQ+ organization?

Click yes if your organization creates programming centered around LGBTQ+ issues/storytelling

Organization Budget Size:

Event Information

Event must fall within in the upcoming Fiscal Year October 1 to September 31.

Event Name
Event Start Date
Event End Date
Select Event Type

Event Venue Information

Uncheck to enter different information than the organization address for the event venue. Event must take place within the City of Dallas.

How to Estimate Eligible DTPID Amount

Select ONE method of computing the anticipated incremental room night code and fill in the appropriate blanks.

Using the choices and fields below, your eligible amount will automatically calculate.

The multiplier in the equation should change based on the selection here:

Attendance Numbers multiplier = 0.09
Hotel Booking Code multiplier = 1
Ticket Sales/Registrations multiplier = 0.6

Pre Event TPID Estimation Choice
Pre-Event Estimated Attendance, Visitors, or Ticket Sales

Please enter a number greater than or equal to 0.

Number of Hotel Room Nights

Total Hotel Room Nights

Enter the Number of Hotel Room Nights value in blue above, automatically generated based on your estimate. Your number must be equal to or more than 30 rooms.

If you selected "Hotel Booking Code" above, please enter the average room rate or your booking code rate.

If you selected a different Estimation Choice, enter $168

Total Revenue

Hotel Room Nights multiplied by Average Hotel Rate of $168

Total Revenue

Enter the Total Revenue value in blue above, automatically generated based on your estimate.

How is the Final Eligible DTPID Amount calculated?

Your chosen attendance calculation with your anticipated number of Hotel Room Nights,
Multiplied by Average Hotel Rate ($168 per night or your Booking Code Rate) will calculate Total Revenue.
Total Revenue will then be divided by 10 to give the 10:1 required ROI outcome, equaling your Maximum Eligible DTPID Amount.

Maximum Eligible DTPID Amount

Total Revenue divided by 10

DTPID Funds Requested

Enter your approved Maximum Eligible DTPID Amount or less. Maximum Amount per Fiscal Year Allowed is $25,000.

Event Budget

Total Event Budget

Your Maximum DTPID Funds Requested must equal 35% or less than that of total budget. Please enter a number greater than or equal to $0. Total Maximum Eligible DTPID Funds is $25,000. For example if you are approved for $25,000, your overall budget should exceed $71,429.

How You Plan to Spend the DTPID Funds

The Total Eligible Budgeted DTPID Funds number below and the Maximum Eligible DTPID Amount from above must be equal.

Event Marketing

Should equal 50% or more of your Total Eligible DTPID Funds Requested

Event Staffing
Event Production
Other

Enter additional category

Other Amount

Total Eligible DTPID Event Marketing Funds

Must match Maximum Eligible DTPID Amount above.

Event description - 200 word max
Please give a narrative description of how the DTPID Event Marketing Funds will be used to increase attendance from out-of-town visitors outside the 50-mile radius of Dallas. - 200 words max

This description should include your marketing plan to attract tourists to your event/season. Mention any strategic partnerships you have and their marketing reach, and any strategic targeted marketing you will use to attract visitors. (i.e. geo-targeted social media, etc.)

List of specific spending usage for targeting visitors outside the DFW area:

Please list specific examples – i.e. industry publishing (which), billboards (where), newspapers (example), radio (markets), etc. Not limited to these specific examples.

And where the above methods will be targeting – zip codes, regions, cities

Do you plan to capture demographic information on out of town visitors to your event or season?

Today's Date

By submitting this application I understand that if granted these funds, the lion's share of the funds are to be used to market to areas outside the 50 mile radius of Dallas area in order to bring out-of-town visitors to the event(s).